The local authority is seeking feedback on a draft document that outlines how the town should develop over the next seven years.
The masterplan sets out the ways in which the council, by working with its partners, will aim to create a unique and distinct space with independent shops and traders at its heart.
Durham County Council is proposing to bring more people into the town centre by making more services and facilities available, encouraging new uses for development sites and improving transport links with surrounding areas.
The document cites several council initiatives, including the proposed opening of the culvert through the marketplace and the storefront improvement scheme. It also cites initiatives developed by partner companies.
Cllr Carl Marshall, Cabinet Member for Economic Development, said: “The masterplan sets out a vision for Chester-le-Street in 2025, with the town centre recognised as a vibrant and well-designed place to shop and socialise.”