Drum Industrial Estate entrepreneurs Liam Sherriff and Craig Newbigin (pictured above), who last year secured investment offers of £100,000 during an appearance on BBC2’s ‘Dragons Den’, have launched a Crowdcube campaign that should see them raise a further £250,000.
Natural Nutrients Managing Director Liam Sherriff said: “Crowdcube is one of the simplest and most respected crowd funding platforms out there. ‘It allows us to offer existing customers the chance to invest in a brand they already love, and for us to reach out to business angels and investors looking for an exciting, ethical investment opportunity in fast-growing market.”
Natural Nutrients provides customers with “clean” and natural alternatives to existing sports nutrition and health products. The company also provides free online nutrition advice from Nutritionists, to help improve their customers’ health and wellbeing.
Natural Nutrients already have listings with several high-profile outlets in the region like Fenwick Newcastle, Ramside Hall Spa, and soon Durham County Council leisure facilities. The company plans to use the investment to support additional launches with online nutrition giants Musclefood and Holland and Barrett – the largest health food retailer in Europe. They also plan to invest into new products and recruit two new members of staff as they plan to drive into other new markets, including export.
Liam continued: “We have a range of products that knowledgeable consumers love, and that can offer quantifiable benefits and more unique selling points over competing products in the marketplace. Our big plans are retail, but we will also use the funding to grow direct sales via our website and to build relationships with more specialist gyms and CrossFit facilities throughout 2018. We have also identified mainland Europe as a key market opportunity and have secured Department for International Trade funding to help us get there.”
Investors can choose from packages that start from as little as ten pounds, right through to five figure packages aimed at sophisticated investors looking to get involved in Natural Nutrient’s future growth.