Movie stars and motors combine for a prestigious clothing contract


A fashion designer based in County Durham has won a prestigious clothing contract with the makers of the world’s most exclusive cars. Sally Smallwood, from Lanchester, dreamed of owning a Mustang since she was a child, but she never imagined that her clothing range would be accepted by Shelby, the makers of the exclusive brand.

Shelby’s founder, Carroll Shelby, is currently played by A-lister Matt Damon in a blockbuster movie out now alongside fellow academy winner Christian Bale in ‘Le Mans ’66’, based on the true story of the visionary American car designer Carroll Shelby and the fearless British-born driver Ken Miles.

Meanwhile Sally, a graduate of Northumbria University’s fashion school, whose studio is based in Greencroft just two miles from her Lanchester home, travelled to the Shelby headquarters in Las Vegas and Los Angeles to show her innovative range of clothing, including tops, jackets and jeans by her business WRECKREATION.

Following funding from the North East Business Support Fund, Sally was able to produce a video and stunning photography of her designs, shot in Stanley and Hartlepool, and was invited to the Shelby HQ in the USA to make a sales pitch.

Jonathan Barnes, one of NBSL’s Business Funding Advisors supported Sally in her quest for stardom Sally said: “Jonathan’s support has been pivotal in the success of my collaboration with Shelby American and in turn, the expansion of WRECKREATION. I am most grateful for his exceptional knowledge and continued support throughout the project.

Wondering how the North East Business Support Fund can help you? Take a look now, as time is ticking on the current fund. Read more.