The Powered by People initiative aims to promote County Durham as one of the country’s best places in which to live and work.
It highlights all that Durham has to offer including businesses, transport links, with the east coast mainline and easy access to the A1 and A19, global Top 100 university and lifestyle factors such as Durham’s coastline and its world heritage site.
Durham County Council leader Simon Henig said: “This initiative has come from a conversation we’ve been having with businesses on how we need ways to showcase the county and everything that’s going on.
“We know that Durham is a great place to do business, but we need something to present to the region and beyond. We need to amplify all that positivity about what a fantastic place Durham is to do business.”