In the spotlight with World of Rides

Drum roll please for… David Robinson, Founder of World Of Rides

World of Rides was started by David (pictured above) in 1969 as the manufacturing arm to supply his retail, operating and promotion businesses. He operated from a rented unit on the then new Stella Gill Industrial Estate in Chester-le-Street until 1990, when they needed to expand. The direct road links from the motorway to Drum Industrial Estate was perfect for their needs and, along with having a national customer base, the local staff would not be too inconvenienced by the move. So, David bought the premises and 50 years on are still here!

How would you describe your business in one word. And why?
Our business is based purely upon FUN, as we provide “Family FUN for Everyone!” to the commercial sectors of the amusement and leisure industries.

Tell us about your customers.
Our customer base ranges from holiday parks, farm parks, holiday resorts and shopping centres to the very wealthy sporting and celebrity domestic sector.

What are your plans for the future?
We will always retain our base on Drum Industrial Estate, but we now outsource a great deal of our manufacturing and service sectors from across the UK and the continent. We’ll also continue to invest heavily in our research and development side in order to continue bringing out exciting new attractions for our customer each year.

Why is the Drum Estate your place of business?
All our experienced family and staff live within the boundaries of Chester-le-Street, so we could never replace their dedication and knowledge if we ever tried to relocate elsewhere!

What motivates you?
We are driven to provide the very best ideas, equipment and service to our customers, and constantly aspire to increase our market share and to become our customer’s first choice for quality, safety and value.

What’s the best piece of business advice you’ve received?
The best piece of advice I ever received was: “early to bed, early to rise, work like hell…and advertise!”

And what’s the best advice you’ve given?
The best advice that I always give to everyone starting in business is: “early to bed, early to rise, work like hell…and advertise!’

Tell us about your most difficult challenge so far.
Having worked through a number of financial recessions has always been very challenging, but the current Brexit Crisis has definitely hit our customer base and ourselves the hardest.

And finally, what’s your favourite quote?
My own favourite quote is still has to be ‘…early to bed, early to rise, work like hell… and advertise!’, and it’s the one that I still live by myself!

I still get people making contact to thank me for the advice, years after I gave them it, and telling me on a regular basis that it certainly helped them to get established!

However, I suspect that many of them didn’t stick to the ‘…early to bed, early to rise’ bit for very long!