Specialist sports retailer report record-breaking sales

One Sports Warehouse, which is based on the Drum Industrial Estate, has reported record sales over Black Friday and Cyber Monday.

The sports retailer specialises in hockey, netball and other sports equipment and clothing. Sales in comparison to the previous year were up by nearly half at 46 percent including online sales across November which rocketed by 58 percent.

The surge in sales was largely due to the opening of its new larger store alongside intensive digital marketing activities led by Sales and Marketing Manager Emily Watkinson. Her influence has strengthened the company’s growth strategy, digital presence, and seen sales soar.

Owner and Commercial Director at One Sports Warehouse, Simon Lee, said: “I am incredibly proud of the record sales performance. It’s clear that our growth plan is working, and we are building momentum with the opening of our new store and digital capabilities. We’ve got the right team, product offering, and customer experience in place to keep driving the business from strength to strength.”

Emily said: “Our customers range from families, sports enthusiasts, and teams who expect to pick from the best sports and hockey gear – so that’s exactly what we provide both online and instore. We had record number of visitors to the website in November and a lot of customers enjoyed Christmas shopping for new sticks, a lot of Wacky Sox, and stocking fillers!”

One Sports Warehouse is located at 5B, Drum Industrial Estate, Chester-le-Street DH2 1SS and its online shop is available at: https://one-sports-warehouse.com

Specialist sports retailer report record-breaking sales

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