Sunderland defender Dan Ballard collects BMW X3M from Performance 28

Owner Tony Thomson said: “We’re thrilled to welcome Dan Ballard to the Performance 28 family. Our goal is always to make buying a luxury car a smooth and enjoyable experience. We take pride in the quality of our vehicles and the service we provide, and it’s great to see that being appreciated by high-profile clients like Dan.”

Located at The Drum Industrial Estate, Performance 28 recently updated its luxury showroom. The dealership displays a wide range of sports, electric, and luxury vehicles, all carefully handpicked and maintained. The redesigned showroom features improved layouts, lighting, and display areas to highlight each vehicle’s features and design.

Tony added: “Our showroom is designed not just to display vehicles, but to create an experience for everyone who visits. Whether customers are looking for a high-performance sports car or a luxury family vehicle, we would love them to explore every detail and enjoy the full Performance 28 experience. We invite all enthusiasts and potential buyers to come and see the selection, quality, and service that set us apart.”

Performance 28 serves private clients and automotive enthusiasts across the North East and has built a reputation for professional service and attention to detail. With its updated facilities and broad selection of vehicles, it remains a leading destination for luxury and performance cars in the region.

The dealership is located at Third Avenue, The Drum Industrial Estate, Chester-le-Street, County Durham, DH2 1AY.